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C-Scape: Conquer the Forces Changing Business Today

C-Scape: Conquer the Forces Changing Business Today
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[Larry Kramers] MarketWatch.com is not just my favorite business website, its my personal homepage. Warren Buffett

[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want. Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirkys Here Comes Everybody, Chris Andersons The Long Tail, or Jeff Jarvis What Would Google Do, look no further than Kramers groundbreaking C-Scape.

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